Privacy Policy
Last Updated: 14 January 2025
At Elvertos Quelthane, we believe privacy is something you shouldn't have to wonder about. This policy explains what information we collect when you use our figure drawing resources, how we handle it, and what choices you have.
We've written this in plain language because legal jargon helps nobody. If anything seems unclear, please reach out.
Information We Collect
We only collect information that helps us provide better learning materials and improve your experience. Here's what that looks like in practice.
Information You Give Us Directly
When you create an account or download study materials, you might share:
- Your name and email address
- Learning preferences and skill level
- Feedback about our materials
- Questions you submit through contact forms
Information We Collect Automatically
Like most websites, we gather some technical information when you visit:
- Browser type and device information
- Which pages you visit and how long you stay
- Referring website or search terms
- General location data (country or city level, not precise coordinates)
This helps us understand which tutorials are most helpful and where we need to improve.
How We Use Your Information
We're not in the business of selling data. Everything we collect serves a specific purpose related to education.
Educational Purposes: We use your information to provide access to study materials, track your progress through courses, and personalise learning recommendations based on your skill level.
Communication: We'll send you course updates, new material notifications, and responses to your questions. You can opt out of promotional emails anytime.
Improvement: Analytics help us see which resources are working well and which need rethinking. We review usage patterns to make better content decisions.
We won't send your information to advertisers or use it for purposes unrelated to art education. That's not why we're here.
Legal Basis for Processing (UK GDPR)
Under UK data protection law, we need a valid reason to process your personal information. Here's what applies to us:
| Legal Basis | What This Means |
|---|---|
| Contractual Necessity | Processing required to provide educational services you've signed up for |
| Legitimate Interest | Improving our materials and understanding how students use our resources |
| Consent | Marketing communications and optional features you've agreed to |
| Legal Obligation | Keeping records as required by UK education and tax regulations |
Your Rights Under UK Law
UK data protection law gives you several rights regarding your personal information. These aren't just theoretical – we've set up processes to honour them.
Access Your Data
Request a copy of all personal information we hold about you. We'll provide this within one month.
Correct Inaccuracies
Update any incorrect or incomplete information in your account at any time.
Request Deletion
Ask us to delete your data when it's no longer needed for educational purposes.
Restrict Processing
Limit how we use your information while we resolve concerns you've raised.
Data Portability
Receive your data in a common format to transfer to another service.
Object to Processing
Stop certain types of data processing, particularly for marketing purposes.
To exercise any of these rights, contact us through the details at the bottom of this page. We'll respond promptly and won't charge fees unless your request is clearly unreasonable or repetitive.
Data Storage and Security
We take reasonable precautions to protect your information, though no system is completely bulletproof.
Security Measures
- Encrypted connections (SSL/TLS) for all data transmission
- Secure hosting with reputable UK-based providers
- Regular security audits and software updates
- Limited staff access on a need-to-know basis
- Strong password requirements and two-factor authentication options
Data Retention
We keep your information only as long as necessary:
- Active accounts: Data retained while your account remains open
- Closed accounts: Most data deleted within 90 days, with some records kept for legal compliance
- Course progress: Retained for three years to support continuing education
- Financial records: Kept for six years to meet UK tax requirements
Sharing Your Information
We don't sell your data. Full stop. But we do work with a few trusted partners who help us operate.
Service Providers
Some companies provide essential services like hosting, payment processing, and email delivery. They can only access data necessary for their specific function and must protect it according to our standards.
Legal Requirements
We might disclose information if legally required – court orders, regulatory requests, or protecting someone's safety. This happens rarely, but we'd comply with valid legal demands.
Business Transfers
If Elvertos Quelthane were acquired or merged with another organisation, your data would transfer as part of that transaction. You'd be notified beforehand with information about your options.
Cookies and Tracking
We use cookies – small text files that help the site remember your preferences and understand usage patterns.
| Cookie Type | Purpose | Duration |
|---|---|---|
| Essential Cookies | Keep you logged in and remember your settings | Session or 1 year |
| Analytics Cookies | Help us understand which content is most useful | 2 years |
| Preference Cookies | Remember your language and display choices | 1 year |
You can control cookies through your browser settings. Blocking some types might affect site functionality – you might need to log in more frequently, for example.
Children's Privacy
Our materials are suitable for learners of all ages, but we don't knowingly collect personal information from anyone under 16 without parental consent.
If you're under 16, please ask a parent or guardian before creating an account or submitting any personal information. If we discover we've collected data from someone under 16 without proper consent, we'll delete it promptly.
International Data Transfers
We primarily store data within the United Kingdom. If we need to transfer information outside the UK, we ensure appropriate safeguards are in place through:
- Adequacy decisions recognising equivalent data protection standards
- Standard contractual clauses approved by UK authorities
- Other legally approved transfer mechanisms
We wouldn't transfer your data to countries with weaker privacy protections without implementing additional security measures.
Changes to This Policy
We update this policy occasionally to reflect changes in our practices or legal requirements. When we make significant changes, we'll notify you through email or a prominent notice on the website.
The "Last Updated" date at the top shows when we last revised this document. We recommend checking back periodically, though we'll always alert you to substantial modifications.
Complaints and Concerns
If you're unhappy with how we've handled your personal information, please let us know first so we can try to resolve the issue directly.
You also have the right to lodge a complaint with the UK Information Commissioner's Office (ICO), the supervisory authority for data protection matters. You can contact them at ico.org.uk or through their helpline: 0303 123 1113.
We'd prefer to address concerns ourselves before you escalate to the ICO, but you're entitled to contact them at any point.